What the client needed:
Narcisses Spa wanted a brand identity that would distinguish it as the leading beauty spa in The Bronx. The branding program included a logo, a responsive website design built in WordPress, design for social media channels, stationery (letterhead and business card, flyers and information booklets) and an outdoor signage. The client also wanted to update information on the website and to integrate with its existing booking software.
What I delivered:
An analysis of the competition revealed that spas and beauty salons in The Bronx were using a color palette of dark browns, reds and grays. To differentiate Narcisses Spa from its competitors, I chose a color palette that evokes serenity, calmness and relaxation. The result is a visual design that is minimalist, clean, modern and fully responsive for desktops, mobile and tablets. Now that users can book appointments online and on the go, sales of services have increased. In addition, the client is able to add services and update content as needed.
