WHAT THE CLIENT NEEDED:
La Guelaguetza Zapateria is a boutique that sells handmade Mexican leather products and shoes in Jackson Heights, Queens. Through launching an online store, La Guelaguetza Zapateria sought to reach the growing hispanic market in the United States, thereby increasing sales.
WHAT I DELIVERED:
I designed a mobile-optimized e-commerce website that showcases the handmade products sold by La Guelaguetza. I helped the client design and implement a system of categorization and naming convention to facilitate product management. I used this system of categorization to organize the website’s navigation to facilitate product findability and internal search. I wrote product descriptions as well as meta descriptions, meta titles and keywords to improve search engine optimization.
