WHAT THE CLIENT NEEDED:
Arrow Cutting Dies is a small cutting dies manufacturing company in Appleton, Wisconsin. The client asked for a redesign of their existing website to look more modern and business-like. They also requested a brand identity package that included a logo design, business cards and t-shirts.
WHAT I DELIVERED:
The new logo for Arrow Cutting Dies gives a corporate, business-driven feel to this small company. The upward-facing arrow conveys growth, which is in line with the company’s immediate goals. On the website, the company’s values are displayed prominently to communicate to potential clients the benefits of working with Arrow Cutting Dies. In the previous design, the buttons for requesting a quote and place an order were not obvious; this new design addresses this problem right in the front page. The navigation is simple and intuitive.
Before and After
Secondary pages
